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Data Tracking Best Practices: View_Item

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Data Tracking Best Practices: View_Item

7 ratings

The act of viewing a product in an e-commerce store is important. It is a precursor for a visitor to turn into a customer.

Tracking and maintaining a clean data flow of view_item events is important for an e-commerce team for two main categories of use-cases.

In this guide, we will cover:

βœ… what these use-cases are and how the view_item event relates to it.

βœ… 8 common issues that can happen when implementing view_item events

βœ… explanation of why should eCommerce teams track and maintain a clean view_item event data flow.

βœ… a complete list of all recommended view_item event attributes in form of a Google Sheet!

Who might find this valuable:

πŸ‘©β€πŸ’» eCommerce BI Analyst who wants to track all data necessary for data analysis.

πŸ‘©β€πŸ’Ό eCommerce Marketing Automation Specialist who wants to capture all the data necessary for personalization use cases.

Who are we:

Datacop is a digital studio that helps eCommerce companies go from raw data to revenue πŸ’°

We help eCommerce companies with the following:

πŸ‘‰πŸ» Data Tracking best practices,

πŸ‘‰πŸ» Data Movement across the organization with Data Pipelines,

πŸ‘‰πŸ» Data Centralization with Data Warehouse,

πŸ‘‰πŸ» Actionable Reporting,

πŸ‘‰πŸ» Revenue Generating Use-Cases.

Over the last 6 years, we worked with 25+ eCommerce companies that generate between $10m - $300m in annual revenue.

If you would like to learn more about us, check out our website:

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