Email Collection Strategies for eCommerce
Email is one of the main digital marketing channels, together with PPC, SMS, Organic Social, and SEO. Email is primarily considered a channel focused on retention in e-commerce. (although that doesn’t always have to be the case) Compared to the other channels, it typically has the highest return in terms of invested $ and effort. It is a relatively cheap channel and one that the marketing teams have a lot of direct control over its performance.
What is inside this guide:
✅ 10 email collection strategies for eCommerce
✅ A detailed explanation of why email collection is so important.
✅ The benchmark for what % of traffic should come from your email campaigns.
✅ Email Collection Strategies Audit - Checklist
✅ The business case of investing in email as opposed to online ads.
✅ Notion page with visual examples
Who might find this valuable:
👩💻 eCommerce email marketer who would love to capture more emails from website traffic.
👩💼 eCommerce chief marketing officer, who would love to allocate his marketing budget more effectively.
Who are we:
Datacop is a digital studio that helps eCommerce companies go from raw data to revenue 💰
We help eCommerce companies with the following:
👉🏻 Data Tracking best practices,
👉🏻 Data Movement across the organization with Data Pipelines,
👉🏻 Data Centralization with Data Warehouse,
👉🏻 Actionable Reporting,
👉🏻 Revenue Generating Use-Cases.
Over the last 6 years, we worked with 25+ eCommerce companies that generate between $10m - $300m in annual revenue.
If you would like to learn more about us, check out our website: