Merchandising in eCommerce: Product Placements
Managing the product selection on a e-shop’s website is an important responsibility of the website manager. A store, ultimately, is judged by the product offering it has and the price at which they are offered. A visitor in a typical session won’t view more than 2 or 3 products. The decisions of the website manager regarding which products are displayed where have an impact on the bottom line of the company and the browsing experience of the shoppers.
It is a missed opportunity then, that most website managers do not make decisions about their product discoverability with the help of data.
What you will find in this Notion guide:
✅ 2 ways of evaluating product performance that we consider incomplete,
✅ how to evaluate product performance based on their sales, exposure, and profitability in one KPI,
✅ Google Sheet template for making your product performance evaluation
✅ checklist of a 7x common touchpoints on the website that can be optimized for making the best product decisions
Who might find this valuable:
👩💻 a person who is responsible for website performance in an eCommerce business,
👩💼 eCommerce CMO who wants to increase the conversion rate of the company's website.
Who are we:
Datacop is a digital studio that helps eCommerce companies go from raw data to revenue 💰
We help eCommerce companies with the following:
👉🏻 Data Tracking best practices,
👉🏻 Data Movement across the organization with Data Pipelines,
👉🏻 Data Centralization with Data Warehouse,
👉🏻 Actionable Reporting,
👉🏻 Revenue Generating Use-Cases.
Over the last 6 years, we worked with 25+ eCommerce companies that generate between $10m - $300m in annual revenue.
If you would like to learn more about us, check out our website: